THE CONCEPT.
The concept of ALIGNED was born from a place of problem solving from my work in the industry as a social media manager and content creator over the past three years and in social media and luxury branding for the past 10+ years.
In a world where social media has become integral to growing a business in the beauty, aesthetics and wellness industry, I noticed one recurring problem that almost all of my clients were experiencing.
'70% OF WELLNESS AND BEAUTY CLIENTS VISIT SOCIAL MEDIA BEFORE MAKING AN APPOINTMENT'
When a client launches a business in this industry they are bringing with them years with of clients or patients, a vision for how they want their dream business to exist in their space and the confidence in their growth both alone and expanding as a team.
That founder is integral to the business’ success. Mostly they have done all of the hard work already and the trust is already there. Regardless of how aesthetic, educational or consistent their social media is, that person may already be booked up regardless.
WHY ALIGNED?
So where lies the dilemma? Well the only way to scale up in this industry is to either expand your team and get everybody else as booked up as you or move into educating.
I put a question to you… are your team as busy as you are? I can tell you from my experience that you are quite lucky if they are. Do they have their own waitlist? Are they specialist or master of a niche? Do they have a social media presence that reflects the demand and value of your goals for the business?
No? Well how can we expect anybody who has trained their ass of for years in this industry to be able to adapt their skill set to social media without any training? You and your team come from an industry literally BUILT on training. There is training for absolutely every other element of your business and yet when it comes to your digital shop front we just expect that everyone can pick up a camera and create on demand.
'GOOD ADS START WITH GOOD CONTENT'
If you answered yes and your team ARE all booked and busy, then I ask you this… is the WAY that your team / business represents you online at it’s highest level? Is it timeless, consistent and strategic enough to see you through slower months?
Is it the way you want to be perceived? Or can we do a lot better.
I see a lot of average business content being churned out across the beauty, aesthetics and wellness industries by the minute. What I don’t see is so many business who manage to seamlessly integrate strategy, consistency and vision in a way that makes their business both timeless and on trend at the same time.
I am here to SHOW you (not just tell you, because trust me that would be easier for me) that you don’t need to hire a social media manager. That you can do this in house. That all you and your team need is a plan of action, somebody to hand you the tools and inspire you to see how effortless it is once it all makes sense.
Let’s get you ALIGNED.
